User needs:

Amazon revolutionizes sustainable publishing with two key innovations: eco-friendly paper reducing carbon footprint by 70% while cutting printing costs 10%, and a sustainable typeface that reduces page count without sacrificing readability. Authors needs features to easily implement these profit-boosting, sustainable choices.

Solution :

I designed addition to current workflow which will help publishers to update current paper for their eligible books to sustainable paper. One-click bulk updates and real-time previews show carbon reduction and cost savings, making eco-friendly choices effortless while demonstrating immediate ROI for their entire catalog.

Impact:

The sustainable offerings adoption exceeded initial expectations in beta launch. 41% authors and publishers replaced existing manuscripts with sustainable typeface and chose less carbon intensive paper for existing titles. These offerings are set to launch for complete public rollout in 2026.